A Rallying Cry

Take only pictures, leave only footprints’ is broken An ethos that asks us to minimize our impact on the outdoors Ignores the carbon footprint we leave on our way to the trail Outdoor adventurists buy gear to enrich their outdoor experience Yet American consumer habits are loaded with impacts that degrade it From our easy come-easy go, disposable lifestyle To the eager embrace of the latest gear and apparel trends That exhausts natural resources And impacts landscapes beyond the factory The outdoor industry can again lead the way with a more conscious consumption approach That leverages and extends the natural lifecycle of our gear To keep gear out of landfills And keep people in the outdoors An online re-commerce exchange amongst outdoor enthusiasts, outdoor brands, and outdoor stores. Of pre-owned, reusable, returned, repaired, and quality outdoor gear We call it UnNew Outdoor Where adventurists buy and sell the gear we love for the outdoors we need.